Business Plan Checklists

Target Market/Marketing Checklist

Target Market / Marketing Checklist
Item	Needed	Included
Business owner’s customer philosophy
Business’ image described
Market’s(s’) unsatisfied need for product or service
Geographic description of the market
History and projected trends (e.g., growth)
Demographics of potential customers
Rationale for business’s location
Competitor’s(s’) weaknesses and strengths
Compares proposed business’s product/service with competitor’s(s’)
Methods for gaining market share
Message communicated to potential customers about the product or service
Discusses all promotional activities
Rationale for selecting proposed advertising media, including estimated cost and effectiveness
Methods for assessing customer satisfaction

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