Executive Summary

The executive summary is the first and most important section of a business plan. Its purpose is to convince investors, including the counselor and vocational rehabilitation agency that this business is worthwhile. This "opening argument" must capture and hold the intended reader's attention and direct it to a specific purpose. Is the consumer applying for a loan, trying to obtain investors, or educating employees? Each requires a different executive summary. The executive summary should avoid industrial jargon - the reader may lose interest. Use the "Three Cs" to determine if the summary is clear, concise, and convincing. Although the executive summary appears first in the plan, usually it is the last section written.

Chapter 6 Business Plan Study Guide: Executive Summary

1. The Executive Summary is the business plan's ________________ . 
   
   
2. The Executive Summary's purpose is to convince the audience the business is ____________. 
   

Study Guide Answers: Chapter 6 - Business Plan Executive Summary



© July 1998, 1st Revision June 1999, 2nd Revision February 2001